We make saturated offers look untapped, then build the system that sells them.
Most outbound takes the same offer everyone else is selling and puts it in front of more people. We do two things differently: we find the angle that separates your offer from the market, then build the system that puts it in front of the right buyers. The result is a pipeline that doesn't depend on you remembering to do outreach.
We work with a small number of ecommerce brands and agency owners who already have something selling and the capacity to take on more.
A short call to see if it's a fit, both ways.
The issue usually isn't your offer. It's that you look like everyone else, and outreach is inconsistent.
You close well when you get the call. But whether you're running an ecommerce brand or an agency, you're selling something that sounds like what your competitors sell, and your outreach happens in bursts, steady when business is slow, then dropped for weeks when you're busy delivering.
That's the real constraint. Client acquisition depends on you having time for it, which means it slows down exactly when you're busiest. The most important activity in the business is the first one that gets dropped.
Two steps. Most providers skip the first one.
A strong message attached to an offer that sounds like everyone else still gets ignored. So before any outreach goes out, we find the angle your competitors aren't using. We reposition what already works. We don't manufacture demand that isn't there, we sharpen how a proven offer is presented.
“We help businesses grow with done-for-you lead generation.”
“We make saturated offers look untapped, then build the system that sells them.”
Most outbound buys a list of ten thousand contacts and sends them all the same email. We reach people based on timing, when a company just raised, just hired for a relevant role, or just expanded, and reference the specific reason we're reaching out.
“Hi {FirstName}, I hope this email finds you well. I help businesses like yours scale. Open to a quick call this week?”
“Saw [Company] just opened a second location. Most teams hit a quiet stretch at the new location for the first few months while it ramps. That's the gap we close. Worth a short conversation?”
The first gets ignored. The second gets a response, because it's relevant to something actually happening in their business. Same effort, directed at the right people, in your voice, running continuously.
A complete client-acquisition system, built and managed for you.
Not advice, not software, not a course to implement. A working system:
- Positioning that separates your offer from the market
- Targeting that reaches buyers based on timing, not just job title
- Outreach in your voice that gets responses
- Deliverability infrastructure built to keep landing long-term
- Qualified calls booked directly onto your calendar
- Ongoing management and optimization
The outcome is a calendar that fills without your involvement.
Most outbound treats this as a numbers game, which is why most of it doesn't work. Contacting the right people at the right time means sending less and booking more. When you're ready to scale, the same system runs wider. Quality first, volume on demand.
From kickoff to booked calls in four steps.
Audit and angle
We map your offer, buyer, and market, and find the positioning angle your competitors aren't using.
Build
We build the system around that angle: targeting, messaging, and deliverability.
Deploy
It goes live and begins booking qualified calls.
Manage
We monitor and optimize so performance improves over time.
The system, working.
Industry average reply rate on cold email is 1% to 5%.
“Yes, we actively work with . Happy to keep this going.”
“We’d definitely like to continue building our channel.”
“That’s definitely on our radar. We’ve seen growing interest from .”
“Thanks for getting in touch. Both options work for us, let’s talk.”
Industry average reply rate on cold email is 1% to 5%.
“Absolutely, we’d be happy to connect with . Excited to chat.”
“Appreciate you reaching out. Let’s find a time to connect.”
“This sounds like a good fit. We’d love to speak with .”
“We’re interested in meeting with to discuss things further.”
We're selective about who we build for.
The guarantee means we only take on businesses we're confident we can deliver for. We primarily work with ecommerce brands and agency owners, and this works if:
- You have a product or service that already sells. We handle the positioning, but the demand has to already be real.
- You have the capacity to handle more qualified calls than you're getting now.
- You want to reach buyers who aren't already finding you, whether or not you run ads.
If you're pre-revenue, still testing whether people want your offer, or looking for a tool to run yourself, this isn't the right fit, and we'll tell you that directly.
We agree on the target before we start. If we don't hit it, we keep working at no additional cost.
After the audit, we set a specific target for qualified calls, based on your market and offer, not a number pulled off a sales page. We define what counts as a qualified call in writing.
If the system isn't hitting that target within 30 days of going live, we continue working until it does, at no additional cost. The performance risk sits with us.
This is also why we're selective. We only take on builds we're confident will hit the target.
For most businesses, a single client from the system covers the engagement several times over. The relevant question is whether you'd rather keep acquisition dependent on available time, or have a system that produces it consistently.
We run this on our own business.
Untappt was built by an operator with a background in ecommerce and outbound, who spent that time building the acquisition systems most businesses never build for themselves. We're not a software company and we're not a course. We position the offer, then build, deploy, and manage the system that sells it, for a small number of businesses at a time.
The questions buyers actually ask.
How is this different from a tool I could buy?
A tool requires you to set it up, learn it, and maintain it. This is built around your business and run for you. You're paying not to have to build or operate it.
I already run ads. Why would I need this?
Ads reach people who are already searching. This reaches qualified buyers who aren't actively looking yet. It covers the part of the market your ads can't.
Will this affect my domain or sender reputation?
Deliverability is built in from the start, with separate infrastructure, warm-up, and controlled volume. Protecting your primary domain is part of the setup.
I already have someone doing outreach.
A person works the hours you pay for. The system runs continuously and at greater scale. Most clients use it to extend what their team is already doing, not to replace it.
What if it doesn't work?
We agree on a target up front and continue working at no additional cost until it's met. The performance risk is ours.
How quickly does it go live?
Live and booking within 30 days, in writing. You'll get a specific timeline on the first call.
See if your business is a fit.
We take on a limited number of builds at a time. A short call to see whether it's a fit, both ways.
30 minutes · no pitch · you keep the plan either way