/* =====================================================================
   Untappt, landing page styles.
   Editorial luxury: warm paper, ink, Fraunces display, one accent.
   No gradients, no glows, no cards-with-hover. Typography does the work.
   ===================================================================== */

/* ---------- Design tokens ---------- */
:root {
  --paper:      #FAF7F2;   /* warm ivory page */
  --paper-deep: #F1EDE4;   /* avatar / redaction fills */
  --ink:        #141414;   /* headings, emphasis */
  --ink-soft:   #45423C;   /* body */
  --ink-mute:   #8B8578;   /* labels, footnotes */
  --hairline:   #DFD8CA;   /* rules */
  --rule-heavy: #141414;   /* guarantee frame */

  --accent:      #1A3C2E;  /* deep forest green: buttons, links, nothing else */
  --accent-dark: #122B20;

  --maxw:        1180px;
  --maxw-narrow: 800px;

  --font-body:    'Inter', system-ui, -apple-system, sans-serif;
  --font-display: 'Fraunces', Georgia, serif;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  background: var(--paper);
  color: var(--ink-soft);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }

::selection { background: var(--accent); color: var(--paper); }

:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

/* ---------- Layout ---------- */
.container {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: 28px;
}
.narrow { max-width: var(--maxw-narrow); }
.center { text-align: center; }

.section { padding: 140px 0; border-top: 1px solid var(--hairline); }
.section--alt { background: transparent; }

/* ---------- Typography helpers ---------- */
.eyebrow {
  display: block;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(20, 20, 20, 0.55);
  margin-bottom: 26px;
}

.section__title {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  color: var(--ink);
  font-size: clamp(1.9rem, 3.4vw, 2.75rem);
  line-height: 1.12;
  font-weight: 500;
  letter-spacing: -0.01em;
  margin-bottom: 30px;
  max-width: 22ch;
}
.section__title.center { margin-inline: auto; max-width: 24ch; }
.section__title em { font-style: italic; font-weight: 480; }

.lead {
  font-size: clamp(1.02rem, 1.5vw, 1.14rem);
  color: var(--ink-soft);
  margin-bottom: 22px;
  max-width: 62ch;
}
.lead--em { color: var(--ink); font-weight: 500; }
.lead strong { color: var(--ink); font-weight: 600; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 15.5px;
  letter-spacing: 0.01em;
  color: var(--paper);
  background: var(--accent);
  border: none;
  border-radius: 5px;
  padding: 17px 36px;
  cursor: pointer;
  transition: background 0.18s ease;
  white-space: nowrap;
}
.btn:hover { background: var(--accent-dark); }
.btn--lg { padding: 19px 44px; font-size: 16.5px; }

/* ---------- Nav ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--paper);
  border-bottom: 1px solid var(--hairline);
}
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 74px;
}
.nav__brand {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.35rem;
  color: var(--ink);
}
.nav__cta {
  font-size: 15px;
  font-weight: 500;
  color: var(--accent);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
}
.nav__cta:hover { color: var(--accent-dark); }

/* ---------- Hero ---------- */
.hero {
  padding: 150px 0 120px;
  text-align: left;
}
.hero__inner { max-width: 1020px; }
.hero__title {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  color: var(--ink);
  font-size: clamp(2.7rem, 6.4vw, 5rem);
  line-height: 1.04;
  font-weight: 500;
  letter-spacing: -0.015em;
  margin-bottom: 36px;
  max-width: 18ch;
}
.hero__title em { font-style: italic; font-weight: 460; }
.hero__sub {
  font-size: clamp(1.08rem, 1.8vw, 1.24rem);
  color: var(--ink-soft);
  max-width: 58ch;
  margin-bottom: 26px;
}
.hero__note {
  font-size: 1rem;
  color: var(--ink-mute);
  max-width: 52ch;
  margin-bottom: 44px;
}
.hero__cta {
  display: flex;
  align-items: center;
  gap: 22px;
}
.microcopy { font-size: 14px; color: var(--ink-mute); }

/* ---------- Stat strip ---------- */
.stats {
  border-top: 1px solid var(--hairline);
  padding: 58px 0;
}
.stats__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}
.stat {
  text-align: left;
  padding-left: 30px;
  border-left: 1px solid var(--hairline);
}
.stat:first-child { padding-left: 0; border-left: none; }
.stat__num {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: clamp(2rem, 3.4vw, 2.9rem);
  font-weight: 500;
  color: var(--ink);
  letter-spacing: -0.01em;
  line-height: 1.05;
}
.stat__label {
  font-size: 13.5px;
  color: var(--ink-mute);
  margin-top: 10px;
  max-width: 24ch;
}

/* ---------- Checklist ---------- */
.checklist { list-style: none; margin: 8px 0 30px; display: grid; gap: 16px; }
.checklist li {
  position: relative;
  padding-left: 38px;
  color: var(--ink-soft);
  font-size: 1.05rem;
  max-width: 60ch;
}
.checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.78em;
  width: 20px;
  height: 1px;
  background: var(--accent);
}

/* ---------- Steps (editorial numbered rows) ---------- */
.steps {
  margin-top: 64px;
  border-top: 1px solid var(--hairline);
}
.step {
  display: grid;
  grid-template-columns: 100px 1fr;
  column-gap: 32px;
  row-gap: 0;
  align-items: start;
  padding: 38px 0;
  border-bottom: 1px solid var(--hairline);
}
.step__num { grid-row: 1 / span 2; }
.step__title, .step__body { grid-column: 2; }
.step__num {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: 2.1rem;
  font-weight: 500;
  color: rgba(20, 20, 20, 0.3);
  line-height: 1;
  padding-top: 2px;
  letter-spacing: -0.02em;
}
.step__title {
  font-family: var(--font-display);
  font-size: 1.32rem;
  color: var(--ink);
  font-weight: 500;
  margin-bottom: 8px;
}
.step__body { font-size: 1rem; color: var(--ink-soft); max-width: 58ch; }

/* ---------- Guarantee (the money section: heavy rules, big type) ---------- */
.guarantee {
  border-top: 2px solid var(--rule-heavy);
  border-bottom: 2px solid var(--rule-heavy);
  padding: 68px 0;
}
.guarantee .section__title {
  font-size: clamp(2rem, 4.2vw, 3.1rem);
  max-width: 24ch;
}

/* ---------- Final CTA ---------- */
.finalcta { padding: 160px 0; }
.finalcta__title {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  color: var(--ink);
  font-size: clamp(2.2rem, 4.8vw, 3.6rem);
  line-height: 1.08;
  font-weight: 500;
  letter-spacing: -0.012em;
  margin-bottom: 26px;
}
.finalcta__title em { font-style: italic; font-weight: 460; }
.finalcta .lead { margin-inline: auto; }
.finalcta .hero__cta { margin-top: 38px; flex-direction: column; gap: 16px; }

/* ---------- FAQ ---------- */
.faq { margin-top: 56px; border-top: 1px solid var(--hairline); text-align: left; }
.faq__item { border-bottom: 1px solid var(--hairline); }
.faq__q {
  font-weight: 500;
  font-size: 1.06rem;
  color: var(--ink);
  cursor: pointer;
  list-style: none;
  padding: 25px 44px 25px 0;
  position: relative;
}
.faq__q::-webkit-details-marker { display: none; }
.faq__q::after {
  content: "+";
  position: absolute;
  right: 4px;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--font-display);
  font-size: 1.45rem;
  font-weight: 400;
  color: var(--ink);
  transition: transform 0.2s ease;
}
.faq__item[open] .faq__q::after { transform: translateY(-50%) rotate(45deg); }
.faq__a { color: var(--ink-soft); padding: 0 0 28px; font-size: 1.02rem; max-width: 62ch; }

/* ---------- Footer ---------- */
.footer {
  border-top: 1px solid var(--hairline);
  padding: 42px 0;
}
.footer__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.footer__brand { font-family: var(--font-display); font-weight: 600; font-size: 1.1rem; color: var(--ink); }
.footer__copy { font-size: 13.5px; color: var(--ink-mute); }

/* ---------- Proof (campaign numbers + redacted replies) ---------- */
.proof-cards { display: grid; gap: 52px; margin-top: 56px; }
.proof-card {
  border: 1px solid var(--hairline);
  padding: 46px;
}
.proof-card__label {
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-mute);
  font-weight: 600;
  margin-bottom: 30px;
}
.proof-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.proof-stat {
  text-align: left;
  padding-left: 26px;
  border-left: 1px solid var(--hairline);
}
.proof-stat:first-child { padding-left: 0; border-left: none; }
.proof-stat__num {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: clamp(1.6rem, 4vw, 2.5rem);
  font-weight: 500;
  color: var(--ink);
  line-height: 1.05;
  letter-spacing: -0.01em;
}
.proof-stat__label { font-size: 13px; color: var(--ink-mute); margin-top: 9px; }
.proof-note { font-size: 0.93rem; color: var(--ink-mute); margin: 26px 0 30px; }
.proof-replies { border-top: 1px solid var(--hairline); }
.proof-reply {
  padding: 22px 0;
  border-bottom: 1px solid var(--hairline);
  display: flex;
  gap: 16px;
  align-items: flex-start;
}
.proof-reply__avatar {
  width: 36px; height: 36px;
  border-radius: 50%;
  background: var(--paper-deep);
  border: 1px solid var(--hairline);
  flex: none;
}
.proof-reply__body { flex: 1; min-width: 0; }
.proof-reply__meta { display: flex; align-items: center; gap: 14px; margin-bottom: 10px; }
.proof-reply__name {
  width: 140px; height: 11px;
  border-radius: 3px;
  background: #D9D2C3;
  filter: blur(3px);
  flex: none;
}
.proof-reply__tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
}
.proof-reply__quote { font-size: 1.04rem; color: var(--ink); line-height: 1.5; max-width: 56ch; }
.proof-redact {
  display: inline-block;
  height: 13px;
  border-radius: 3px;
  background: #E2DBCC;
  vertical-align: -1px;
}
.proof-redact--sm { width: 105px; }
.proof-redact--lg { width: 145px; }
.proof-foot { font-size: 13px; color: var(--ink-mute); margin-top: 26px; }

/* ---------- How we're different (steps + before/after specimens) ---------- */
.diffsteps { display: grid; gap: 64px; margin-top: 48px; }
.diffstep__head {
  font-family: var(--font-display);
  font-size: 1.4rem;
  color: var(--ink);
  font-weight: 500;
  margin-bottom: 16px;
}
.ex-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 22px;
  margin-top: 26px;
}
.ex {
  border: 1px solid var(--hairline);
  padding: 30px 30px 26px;
}
.ex__label {
  font-size: 11.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 600;
  margin-bottom: 16px;
}
.ex--bad .ex__label { color: var(--ink-mute); }
.ex--good .ex__label { color: var(--accent); }
.ex__text {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-size: 1.18rem;
  line-height: 1.42;
  font-weight: 480;
  color: var(--ink);
}
.ex--bad .ex__text { color: var(--ink-mute); }
.ex__note { color: var(--ink-mute); font-size: 0.9rem; margin-top: 16px; font-family: var(--font-body); }

/* ---------- What you get ---------- */
.whatyouget__list { margin: 26px 0 30px; }

/* =====================================================================
   RESPONSIVE, mobile-first traffic (Instagram). This must be excellent.
   ===================================================================== */
@media (max-width: 900px) {
  .stats__grid { grid-template-columns: repeat(2, 1fr); gap: 36px 28px; }
  .stat { padding-left: 0; border-left: none; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .section { padding: 84px 0; }
  .container { padding-inline: 22px; }

  .hero { padding: 92px 0 72px; }
  .hero__title { font-size: clamp(2.35rem, 10vw, 2.9rem); margin-bottom: 28px; }
  .hero__cta { flex-direction: column; align-items: flex-start; gap: 16px; }

  .stats { padding: 44px 0; }

  .btn--lg { width: 100%; max-width: 400px; }
  .finalcta .hero__cta { align-items: center; }
  .finalcta { padding: 96px 0; }

  .step { grid-template-columns: 56px 1fr; gap: 18px; padding: 30px 0; }
  .step__num { font-size: 1.6rem; }

  .ex-pair { grid-template-columns: 1fr; gap: 16px; }
  .ex { padding: 24px 22px 20px; }

  .proof-card { padding: 28px 22px; }
  .proof-stats { gap: 14px; }
  .proof-stat { padding-left: 14px; }
  .proof-reply__name { width: 96px; }

  .guarantee { padding: 48px 0; }
}

@media (max-width: 380px) {
  .stats__grid { grid-template-columns: 1fr; gap: 28px; }
}

/* ---------- Reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}